Yeti Cov Ntaub Ntawv rau IPO Dua
Yeti Cov Ntaub Ntawv rau IPO Dua
Anonim

Texas-based cooler giant tab tom nrhiav kom nce $ 100 lab hauv thawj qhov kev muab rau pej xeem

Rau lub hlis tom qab tshem tawm nws daim ntawv thov IPO, txias txias Yeti tau xa cov ntaub ntawv tshiab nrog Securities thiab Exchange Commission, nrhiav kom nce $ 100 lab nyob rau hauv thawj zaug pub rau pej xeem, thawj kauj ruam mus rau kev ua lag luam lag luam.

Paub qhov zoo tshaj plaws rau nws cov rugged, rotomolded yas coolers, Yeti yog thawj zaug nrov ntawm cov neeg yos hav zoov thiab cov neeg nuv ntses, tab sis lo lus kis tau sai heev los ntawm lwm pab pawg sab nraum zoov. Niaj hnub no, cov txias txias yog ubiquitous nyob rau hauv sab nraum zoov, los ntawm rafts mus rau campgrounds mus rau lub tsheb flatbeds. Lub tuam txhab tau sim mus rau pej xeem txij li xyoo 2016, thaum nws xub xa daim ntawv thov mus rau SEC. Tab sis lub tuam txhab tau thim tawm lub Peb Hlis dhau los no, tom qab lub tuam txhab cov nyiaj tau los ntawm 2017 tau poob mus rau $ 15.4 lab los ntawm $ 48.7 lab hauv 2016-kwv yees li 68 feem pua poob. Nyob rau hauv daim ntawv teev cov thawj coj raws li ib feem ntawm SEC filing, Yeti hais tias qhov poob ntawm kev muag khoom taug qab mus rau ib tug cocktail ntawm yam, nrog rau ib tug slew ntawm cov khw muag khoom uas tau txiav txim ntau txias txias nyob rau hauv 2016 thiab mob nrog overstock (thiab tsawg txiav txim) nyob rau hauv 2017, Kev sib koom ua ke ntev ntev ntawm Bass Pro Khw thiab Cabela's uas ua rau qeeb ntawm kev xaj, thiab tag nrho cov kev poob qis hauv kev lag luam muag khoom lub cev.

Txhawm rau tiv thaiv kev poob qis thiab txhawb kev xav tau, Yeti txiav kev sib raug zoo nrog 1, 100 "cov khw muag khoom tsis zoo," muab qhov tseem ceeb rau kev lag luam digital kom loj hlob nws ncaj qha rau cov neeg siv khoom thiab muag online. Lub tuam txhab tseem tseem ceeb tshaj qhov kev tshaj tawm cov khoom lag luam tshiab, suav nrog kev ntxiv rau nws cov kab muag muag, cov dej tsis muaj dej, thiab Rambler haus cov hlab ntsha.

Yeti cov kiv cua, ua tib zoo mloog: Yog tias IPO mus raws li tau npaj tseg, koj yuav muaj peev xwm yuav khoom hauv koj lub tuam txhab txias txias.

Pom zoo: